Minority Business Empowerment Zone

Growing Your Business
Set Goals To Increase Sales Print E-mail
Written by Dan Schoepf   
It's unlikely that any successful person or company operates without goals. They may have one giant or lofty goal. They may have a series of smaller goals leading up to the ultimate achievement but success is built upon goals. Goals accomplish many things. Three of the primary accomplishments are:

 

  1. Goals energize people and energetic people achieve more.
  2. Goals signal the direction of the company and sales team.
  3. Goals measure the achievement of the organization.

Do you know how to establish reasonable goals?

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5 Simple and Easy Ways to Advertise Online Print E-mail
Written by Stephen Wright   
Some people say that advertising is everything! Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won't do you any good at all because it's not targeted traffic.
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Is Your Team Mission Driven? Print E-mail
Written by Don Midgett   
Mission statements and vision statements have been crafted for years—with good reason, since organizations that have mission and vision statements outperform those that do not.  Here are a few snapshots to show the difference these statements can make:
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Winning Customers Over the Phone Print E-mail
Written by Lydia Ramsey   
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming "non-repeat" customers:

* 1 percent died (makes you wonder how they responded)
* 3 percent moved
* 5 percent said friendships
* 9 percent said competition
* 14 percent were dissatisfied with the product
* 68 percent cited an attitude of indifference by employees

How many times do you think that employee attitude is communicated by phone? Very often the telephone is the first and only contact that people have with your organization. Make sure that this experience is the best you and your employees have to offer so that first-time callers become repeat customers.

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